Bingo 15
Wink Bingo

Bingo As Entertainment

Bingo is seen by some people as gambling, however, we, as well as many others, would tend to dissagree on the whole. We view bingo as a primarily social experience with a bit of gambling involved. Even online bingo is a social experience with people constantly chatting through games, and in fact in some cases forming more of a realtionship or community than in traditional land-based bingo.

If you look back at the roots of bingo, it had developed with obvious reasons in places of social gathering, and in this sense holds true today as it has now moved on to the internet, which ironically, is now the largest growing community, which is unhampered by the limitations of time and space.

Its early beginnings as a popular past-time arose in church halls across the United States where in the 1930s tens of thousands of games would occur every week. This was mass entertainment on a grand scale. The difference between bingo and the cinemas was the interactive nature of bingo in contrast to the cinematic experience which was mainly a passive one except for when it came to booing at the 'hooded claw'.

And so when bingo came to the UK, it's growth luckily coincided with the demise of the cinema which was in part due to the affordability of the television set for the working classes.

Bingo in our view is two things, it is social, and in an entertainment sense it is also theatrical. The old theatres that housed the big halls of the 70s are now closing, but in their place we have the theatrical spectre of Foxy struting his stuff on our television screens, being more than just a marketing ploy but in essence a new theatrical presence which people can relate to. He's the good guy of bingo.

Look at the way bingo sites market themselves - they do not advertise their download speeds or the their 'server user ratios', they entice us by appealing to our sense of entertainment. Look at the names - we have 'desperate wives bingo', and many more, and conversely we have chit chat bingo to appeal to our sense of community.

In short, it is gambling, but we believe it's gambling with a small 'g', what it's really about is giving poople a sense of community, brought together with a bit of entertainment. And whether its online, or whether it does make its way back outside to the non-digital world, we love bingo.

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